+ brand identity
+ Brand Strategy
+ website design
Abbott Ikeler's site needed to be functional for a variety of users, from literary agents to general readership, and across many demographics, from millennials to boomers. I organized the writings by genre and completion date. Literary agents are not only able to view completed works, but also see that newer pieces are in progress. Through this organizational process I was able to provide users with the tools they need to not only view interior pages of each work, but read testimonials and purchase published books through third party vendors.
In addition to the website, I built a brand identity that is timeless and well-received by all demographics. I did so by using a classic typeface and a mark that can be attributed to the look of a typewritten piece.