Employee benefits, employer solutions

EG Benefit Advisors is an independent insurance agency that provides benefits solutions for small and medium-sized businesses. Being a one-woman owned and operated business, it was important to showcase how personable the agency is throughout both the identity and the website.

The identity uses a trustworthy and calming color palette with a contemporary sans serif typeface to gain the confidence of clientele. My main goal when building the site was to not only show the numerous benefit offerings to potential clients but also provide a safe platform for existing clients to find useful resources and contact the agency, both directly and confidentially. I streamlined the content on EG Benefit Advisors' website to increase usability across all platforms, from mobile to desktop.

+ brand identity

+ Website design

+ print collateral

+ digital collateral

View the live site

"What started as a conversation about creating a logo or company ID for me turned into a total overhaul of my website. My business – insurance, or specifically employee benefits – is not intrinsically "appealing" or interesting. And for many, it is a subject that is not easy to understand. Kim created a simple, elegant and eye-catching company ID. Her recreation of my website added not only great visual design, but also accessibility through easy navigation and understandable messaging. I am a small company with no marketing department or expertise and a small budget. Working with Kim, I got personalized, dedicated attention and top-notch creative, without having to pay the high fees normally associated with traditional agencies."

ellen glew
owner + founder, eG benefit advisors

foreglow lighting

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