Employee benefits, employer solutions
EG Benefit Advisors is an independent insurance agency that provides benefits solutions for small and medium-sized businesses. Being a one-woman owned and operated business, it was important to showcase how personable the agency is throughout both the identity and the website.
The identity uses a trustworthy and calming color palette with a contemporary sans serif typeface to gain the confidence of clientele. My main goal when building the site was to not only show the numerous benefit offerings to potential clients but also provide a safe platform for existing clients to find useful resources and contact the agency, both directly and confidentially. I streamlined the content on EG Benefit Advisors' website to increase usability across all platforms, from mobile to desktop.
+ brand identity
+ Website design
+ print collateral
+ digital collateral