Bridgton Community Center's board had just gone through a change in leadership and they wanted to reflect their new goals over community outreach and a strong digital presence. I created an identity system to reflect a more lively and forward-thinking group.
Distilling their goals resulted in one word – togetherness. The mark uses friendly colors and shapes to symbolize community while using a timeless, friendly sans serif typeface. The simplicity of the mark allows for easy viewing on both digital and print from both far and near.