Foreglow is an architectural lighting firm focused on sustainability and healthy, human-centric design. They get involved early and work with architects and developers to ensure that the finished building matches the architect's vision. Recognizing that a customer's choice for a lighting consultant often came down to the quality of the lookbook presented, Foreglow wanted a visual language that represents the quality and care they put into their work.
Their identity needed to resonate with both architects and consumers, and blend the ideas of a high-end, elegant aesthetic with function and precision. As a growing and evolving business, scalability and flexibility were key factors. The final mark was created to look great in digital media, in print, and on physical products, from lightbulbs to vehicles.