Gagne & Son changed hands and looked to us for a catalog redesign. We held a discovery session to understand their goals and distill the company down to its core.

Being a family-owned business for three generations, the discovery process unearthed the importance of several company pillars: heritage, legacy, and quality customer service. This allowed us to rewrite copy and design the catalog in a way that not only represented the brand but also appealed to all aspects of their clientele.