At the start of 2020, I founded my own design studio. By niching down and truly understanding the industry, we were able to work with clients I'm passionate about: architects. As a founder and creative director, I had to wear many hats – from sales and client relationships to design and team management.
Through Studio Formed, I was able to work across different teams and specialties, from strategists to copywriters, owners, and photographers. Learning how to work with smaller scale organizations after a career with Fortune 100 brands has allowed me to understand the full gamut of clients. By bringing on subcontractors, I was able to grow the studio and gain more insight into the strategy behind design and how it impacts a brand.
Projects included brand identity design, brand strategy, creative direction, web and UI design, photography, copywriting, print production, and more.