The North Face

Working with The North Face marketing team to develop a $1M experiential campaign.
The North Face
(Details)
(Background)

Reaching New Audiences

The North Face hired the agency I worked for to outsource their experiential marketing. TNF Basecamp was an outdoor camping experience in an attempt to reach a younger, newer audience.

(Description)

Collaborating With Their In-House Team

I worked with the in-house TNF marketing team to develop the overall creative direction for the campaign collateral. Each of the 7 locations required their own specific print and digital assets.

(Deliverables)

Cross-Platform Collateral

The campaign collateral included social posts, postcards, posters, vehicle wrap, e-blasts, and photography selection.

(Connect)

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